When Russ decided to start his small business, I knew I needed to figure out a way to be involved--if I ever wanted to see him.
Humm, I thought. I can't fix old radios ; I could try but the results would probably be shocking. I can't refinish wood or manufacture parts, I can't--well, maybe I could--rewind those little coil dealies, but I don't want to. What am I good at?
After racking my brain for several hours, okay days, I decided my strength lie in my creativity. I would create a website and do the marketing. Thus, self-appointed--Sue Webb, became the Webmaster & Marketer of Russ' Old Radio Repair LLC.
Monday morning rolled around. I stood at the kitchen counter, mug of hot coffee in hand, half-listening to Good Morning America's weather forecast. "Most of the nation will be covered in a thick sheet of ice." A glance out the kitchen window nullified the forecast--rain. Perfect day to begin my new job, I thought. I'm going to get right to it. Woolley (whenever I mention her, I'm going to do so in BOLD because she's fluffy) rubbed up against my leg, as I sat down at the computer. Okay. Whoops. One small problem. I knew nothing about creating a website or marketing. But, this has never stopped me from taking action before. I asked a Facebook friend--who happened to be the social media guy for the Medford's Mail Tribune--if he knew of a free website.
"Weebly." So to Weebly, went I. I fussed and fumed. played and prayed--spent many late nights trying to design something that resembled a site. I stumbled through the features, adding and deleting. I kept tweaking and freaking. Eventually, http://www.russoldradiorepair.com/came to life.
One down, one to go. Now, next problem. What is marketing?
I created Facebook, Twitter, Pinerest, and Google + pages. I posted content on them. I still wasn't sure.
Then--just today--when sharing the lovely article about RORR written by Peggy Dover, I had an epiphany. Marketing is about making connections and connecting the dots. That's it. I knew,
I am now a marketer.
Till next time,